Customer analytics using Data Science

Enhancing the quality of the service in your business using customer feedback can be made easy with automation.


Problem statement

Businesses are required to constantly improve their products and services if they need to stay in the market. One way to do the same is by collecting customer feedback about their products and services. Our client was in the business of helping their customers to find the best marketing strategy based on the sentiment of their customer’s feedback. The feedback collection was large and to manually read, address and extract useful information for improvement proved to be a humongous task. There was a requirement for a quicker and efficient way to assess the feedback sentiments and address problems that were necessary. They wanted us to build a system to estimate the customer sentiment about their services in order to develop a better customer servicing plan and a better marketing strategy for their service. This required study and classification of the comments to categorize them and segregate them to extract useful information.

Our solution

The objective of the project was to identify positive, negative, and neutral sentiments from the feedback comments. We developed a Natural Language Processing model to classify a feedback comment into these three buckets. We then developed a reporting module to automatically trigger alerts on the client's inbox when they received negative feedback about their service.

Technology stack

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